Last Week in Adelaide…

What do you do when the photo shoot for your new headshots is interrupted with a fire evacuation?  Head for the nearest laneway (and whisky bar) of course! There’s never a dull moment in the life of the BBB Advisory team….! ← Optimise your...

THE THREE E’S OF EMPLOYEE CENTRICITY

Following on from our last post on customer centricity, we thought we would share our thoughts on another critical focus needed for success – Employee Centricity. Organisational leadership can say all the right things regarding customercentricity. Human resources can...

SEVEN HABITS OF CUSTOMER CENTRIC BUSINESSES

As customer expectations continue to evolve it is proving increasingly difficult for  any enterprises to remain customer focused. Several recent research papers have shown that customers are increasingly prepared to pay more for a product or purchase additional...

SOME THOUGHTS ON CUSTOMER JOURNEY MAPPING

It is important to understand that customer journey maps are not a one size fits all approach to customer experience – different customer segments or customer personas will follow a different customer journey. For this reason customer journey maps should outline...